Empowering people to have more fun with the process of beauty rather than feel burdened by it, is one of the great joys of my life. 
— Rachel Goodwin
Scorpio Rising Spacejam® - Makeup by  @marygenemua

Scorpio Rising Spacejam® - Makeup by @marygenemua



From her early years of training at the San Francisco Opera and the fashion runways of NY and Paris, to her current home of Los Angeles, makeup artist Rachel Goodwin’s vision is as impressive as it is diverse. Her unique perspective on beauty has catapulted her to the forefront of the industry as one of the most requested artists of our time.

Moving to New York City to pursue her dream, Rachel began working under some of the industry’s best: James Kaliardos, Peter Phillips, Mark Carrasquillo, Tom Pecheux and Linda Cantello, gaining a dedicated following in editorial, print advertising and the music industry. Her clientele eventually led her to Los Angeles, where her expressive work has flourished ever since. After working as an artist ambassador for Chanel Beauté for over a decade, Rachel went on to become the Director of Pro artistry at NARS Cosmetics from 2016-2018. 

Rachel’s roster includes some of the most sought after actresses and models of our time including Emma Stone, Julia Roberts, Brie Larson, Jennifer Lawrence, Michelle Dockery, Cindy Crawford, Amber Valetta, Penelope Cruz, and Renee Zellweger. Her work has been featured in top publications such as Vogue, Vanity Fair, W, Glamour, GQ, ELLE and Harpers Bazaar with photographers like Peter Lindbergh, Craig McDean, Annie Leibovitz, Carter Smith, and Ben Hassett calling on her unparalleled talent for their biggest shoots. Advertising clients include L’Oreal, Revlon, and Louis Vuitton.


Meet the Artist: RACHEL GOODWIN

Rachel Goodwin applying lipstick on Emma Stone.

Rachel Goodwin applying lipstick on Emma Stone.

LH: What began your journey into celebrity makeup artistry?

RG: I grew up in San Francisco which was not a big fashion capital, so my first step into the world of make up was by taking classes from the head of San Francisco Opera. Then working in S&M and drag clubs clubs doing fetish fashion shows and such. I learned how to do theater make up before I learned anything about beauty make up. It’s informed my work ever since. I tend to have a flare for the dramatic if you couldn't tell! I moved to NY hoping to break into the in fashion world, then by chance I got hired to come out to LA to shoot Brittany Murphy for her first big cover with David LaChappelle, it was a big turning point that led to my getting booked more and more in LA which ultimately had me moving back out west!

LH:  What does the term “makeup artist” mean to you?

RG: Being a make up artist for me means that I get the privilege of using the visual language of make up to express my emotions and share my unique creative perspective on the world. My favorite thing about what I do is sharing the gift of how make up can be so much more than just trying to look perfect. Make up is a creative tool that helps us access the different aspects of our personalities, help us express our moods. Empowering people to have more fun with the process of beauty rather than feel burdened by it, is one of the great joys of my life. 

LH: What is your absolute go-to beauty product and why?

RG: I’ve had a life long love affair with red lipstick, it’s definitely my go to feel good product. The brand/color changes but a red lip is ever present in my repertoire. Right now Love Bite by Charlotte Tilbury is on heavy rotation.

LH: What do you think the beauty service industry will look like in 5 years? 

RG: Man, who knows! I barely recognize it from 5 years ago. Maybe we will all be avatars?

LH: What red carpet moment is most memorable for you?

RG: I am so lucky to have been a part of many an iconic red carpet moment over the years, but Emma Stone winning the Oscar for “La La Land” will always be a career highlight for me. We’ve been working together since she was 17 years old, promoting her very first film “Superbad", so that moment was the culmination of a ten year collaboration and will always hold so much meaning for me.

LH: You always seem to be using your voice to promote positive change. How do you stay so zen in such a competitive industry? 

RG: I don’t know if I would call myself Zen but I’ll take it! Well, using my voice for what i stand for matters to me a lot and so does community. I truly love my make up artist community SO MUCH! Some of us have been doing this job for 25 years or more and have known each other and been inspired by each other just as long. We all have so much to talk about when we see each other. I truly feel uplifted after spending time with my fellow artists because we are the only ones who can truly understand the specific challenges, ups and downs and insanity of this insane ever changing industry of ours. We have all fought hard to be where we are, we are like beauty soldiers I swear! I’ve always preferred camaraderie over competition. When a bunch of us are in the same room it's like art class and therapy combined. I always leave feeling less alone.  

LH: What advice do you have for other moms who are also working artists ?

RG: Someone told me when I became a parent that kids don’t do what you say they do what you do. That just was like a lightening rod in my brain! As a mom I do my best to bring as much art, joy and connection into my kids daily lives as I can. You’ll never do it perfectly but I try to show vs tell them as a rule. It’s a everyday struggle with a husband, two boys and a busy career. I am tired and I blow it all the time but I hope to be an example of a woman to them who followed her passion and shared it with the world so that they will want to do the same.

LH: How did you discover LHLA and what drew you to the brand?

RG: A makeup artist friend (@loftjet) told me about LHLA a few years ago when I was creating an elaborate body make up look for the singer BANKS for her Coachella performance. I needed a glitter that would look amazing and stay put. I tried it out that day and  was so impressed, it looked and performed like perfection! I’ve been a huge fan ever since.

LH: How has adding LHLA to your kit change your makeup game? 

RG: I have always been a big fan of glitter but it’s no mystery that was always messy and difficult to apply without making a huge mess. LHLA has made applying glitter fun, not only is it WAY easier to apply but the colors and combinations are endlessly inspiring. 

LH: What inspired Scorpio Rising?

RG: Celestially speaking, I am a Scorpio with Scorpio Rising so I’ve always been drawn to the idea of darkness and light. The power of transformation and the fantastical have been themes that have intrigued me all my life. I wanted to create something mysterious and moody that would also be fun to experiment with in different ways.

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Women For Women International - Sponsor a Sister.

LH: Why did you choose Women for Women International as your charity? 

RG: Women for Women is and organization I’ve been supporting more than a decade now. I am so moved by the work they do to help lift women up out of their dire circumstances by giving them tools to take control of their futures for both themselves and their families. I’ve sponsored women from lots of different parts of the world, and getting to see the difference you can be in a woman’s life you’ve never met is just so incredibly moving to me. I’m so proud to be a part of their efforts to move women forward and out from oppression.