It all started when...
I had a dream after a bit of a wild night out. I dreamt my friends and I went to a party and inside we realized we had magic hair that can only be described as tiny strands of sparkling tinsel. At the time I was in between corporate beauty careers and was desperately missing makeup artistry. I needed to redo my portfolio from scratch and wanted to experiment with more edgy editorial looks versus the simple beauty and bridal work I've been doing for the past 10+ years but the more I worked with avant gard looks the more insecure I got, especially with glitter. After having that dream something clicked and I woke up the next morning and thought about making metallic hair and body products for editorial photoshoots. I gave myself a small budget and spent the day driving around the San Fernando Valley in Los Angeles buying different ingredients (and $100 worth of glitter!) and started experimenting in my Hollywood kitchen.
My past career in skincare and makeup artistry helped with formulating some starter bases. Some were great, some definitely not so great (don't even ask me about the glitter hair mist that looks like a swamp- it sits on my office shelf as a humble reminder)...
After creating my first 5 glitter blends with help from my best friend (all inspired from different aspects and experiences we've had here in LA), "Spacejam" by Lemonhead.LA was born and I found myself driving around West Hollywood and Beverly Hills giving jars to different salons. One salon in particular loved what I had and took my products with them to Coachella in 2016 which caused some commotion and caught the eye of some beauty editors. Since then we have launched our amazing Spacepaste which is a total makeup artistry game changer and a must have in every professional kit. Through social media we have been able to connect with some of the most incredible makeup artists in the world and our name has spread from artist to artist and eventually to you reading this.
It's important to me to make products that are cruelty-free, vegan and safe. I try to source as many materials as I can from small businesses in Los Angeles because it's a privilege to live and work in this amazing city and I want to give back. The bulk of what we use to make these products is within a 20 minute drive so it makes it easy for me to maintain our small batch manufacturing. It also makes the cost a lot higher but to me it's worth it. It's important for me to not turn this into a cookie cutter beauty company. Details are everything. Each product is made by hand and packaged in recyclable luxury Italian glass jars. To date, we continue to handcraft each product ourselves but are in the beginning process of upscaling thanks to the recent increase in demand.
It's also important to me to give back to the city that has made so many of my dreams come true. Lemonhead.LA is proud to have created limited edition products like "Reigning Men Spacejam" with the proceeds going to the LA LGBT Center and amFAR and we are always looking for more charity opportunities in the future. if you have a recommendation please email us!
I am proud to have created Lemonhead.LA but it would be no where without the help from my team of freelance makeup artists that assist with formulating, experimenting, production, shipping and promoting with me every day. Our products were created to be a new medium for artists. Seeing what people create with it every day is the most inspiring thing in the world. We are now in locations across the United States, and recently launched with multiple international retailers. This is the beginning of our story. I hope you love our products.
❤️ Megan Dugan, CEO